Privacy Policy

‎‎‎‎‎‎‎‎‎‎‎Who is the Controller?
What data are we processing and why?
Who will process your data?
How long do we keep your data for?
What are your rights?

1. Purpose of processing and consequences if you refuse to provide your personal data
2. Methods and Legal bases for processing
3. Disclosure of your personal data to third parties
4. Maintaining of personal data
5. Data Controller and Data Protection Officer
6. Your rights

Welcome to our website (the Website). Your privacy and the security of your personal data are very important to "A.Picci”. That is why we are collecting and managing your personal data with the utmost attention and are adopting specific measures to keep it secure. Below you will find the main information about "A.Picci”'s processing of your personal data in relation to your navigation of and to the use of the services offered. For detailed information on how "A.Picci manages your personal data, we ask that you carefully read this document and our ‎‎Privacy Policy‎‎. We also ask you that you read the ‎‎Cookie Policy ‎‎General Terms of Use ‎‎on the website, which contain detailed information about the terms of our services. Some services may be subject to specific legal terms, in which case we will give you all the appropriate information in each instance. 


The Website is managed by A.Picci di Picci Dr. Fabio, which acts as an independent processor of personal data for all sales-related activities, such as order registration and completion, the management of payments, any returns, and post-sales customer care services. A.Picci di Picci Dr. Fabio, with registered office at Via Vittorio Emanuele n. 54, 22100 CO - C.F. e P.IVA 02097030130, t. +39 031 261369 (A.Picci) acts as an independent data controller for the purposes of marketing, profiling and sharing your data, whenever you provide your consent to such processing. Below is the main information regarding how A.Picci processes your personal data. For any clarification, request or requirement related to your privacy and to the processing of your personal data, you may contact us at any time by sending a request to our ‎‎Customer Care‎‎ or by writing to the address of the registered office of A.Picci. If you wish to do so, you may also contact our Data Protection Officer (DPO), by writing to the aforementioned address, or via email to


The personal data that A.Picci processes is the information that you provide when you complete an order and purchase items, and the information that we collect while you navigate or when you use the services offered on A.Picci may thus collect data concerning you, for example, contact information such as first and last name, shipping address and billing address, data relating to payment, and navigation data. "A.Picci processes, with your consent, the data that you provide to us when you wish to receive promotional information or communications from "A.Picci, such as first and last name, email address, date of birth, preferences (for example man or woman, interest in receiving communications about our apparel, accessories, etc.).

Your personal data is processed for the following purposes:

  •          to enter into and perform a contract to purchase items offered on;
  •          to provide you with the services of, such as registration for the newsletter;
  •          to allow you to register for the Website and use the services that are limited to registered users;
  •          to manage your requests sent to our ‎‎Customer Care‎‎.

In the aforementioned cases, the processing of your personal data is lawful to the extent needed to perform a contract entered with you or to provide you with the service you have specifically requested. 


Your personal data is processed by personnel who have been duly instructed by A.Picci. The latter have been evaluated and selected by A.Picci for their proven expertise and reliability.


We keep your personal data for a limited period of time, which depends on the purposes for which it was collected; after such period, your personal data will be deleted or nevertheless rendered irreversibly anonymous. The retention period is different depending on the purpose of the processing: for example, the data collected during the purchase of items on is processed until all of the administrative and accounting formalities have been completed, and is then archived in accordance with the local tax legislation (ten years), while the data used to send you our newsletter until you request that we stop sending it to you is nevertheless kept for a period of no more than 24 months. For further information see our ‎‎Privacy Policy‎‎. 


At any time, depending on the specific processing, you may: revoke your consent to processing, find out what personal data is in our possession, its source and how it is used, ask that the data be updated, corrected or supplemented as well as, in the cases provided for by the current provisions, have it deleted, limit its processing, or oppose it. If you wish, you may ask to receive the personal data in the possession of A.Picci in a form that can be read by electronic devices and, where technically feasible, we can transfer your data directly to a third party you have indicated. If you believe that the processing of your personal data has been carried out illegally, you can submit a claim to one of the supervisory authorities responsible for compliance with the rules on personal data protection. In Italy, you may submit a claim to the Personal Data Protection Authority [Garante per la Protezione dei Dati Personali] ( This information may be subject to changes and additions over time, so we ask that you periodically check the contents. Where possible, we will try to immediately inform you of any changes made. 


A.Picci as data controller informs you as follows regarding the processing of your personal data pursuant to Art. 13 of EU Regulation 2016/679 on personal data protection ("Regulations"). 


a) Purposes that require data processing to perform a requested service A. Picci processes the personal data you provide to allow you to use the services on the Website, which include requesting information about our products and their availability, requesting assistance, being recontacted, or reserving an appointment at a store. For such purposes, A.Picci processes your data such as title, first and last name, email address, data relating to your residence (city, country), and date of birth. For the purposes indicated above, providing your personal data is necessary and a refusal to do so will prevent you from using the requested service. b) Additional purposes: marketing, with your consent (which is optional), A.Picci uses your personal data for marketing purposes, i.e. to send you promotional newsletters, sales, or advertising communications on events, promotional and sales initiatives of A.Picci, market research and satisfaction surveys. The marketing activities are completed by email, newsletter and social network. You may at any time indicate the contact method you prefer of those noted above, or may oppose receiving promotional communications through all or just some of the aforementioned communication methods. The personalized marketing activities are completed by email (newsletter), social network, including invitations to events. You may at any time indicate the contact method you prefer from among those noted above, and you may oppose receiving promotional communications through any or all of the communications methods listed above. Marketing activities are carried out by email, newsletter, social networks, including sending invitations to events. You may indicate at any time the contact method you prefer from among those noted above and you may oppose receipt of the promotional communications through all or some of the communication channels noted above. For the marketing, A.Picci uses data such as your title, first and last name, email address, data relating to your place of residence (city, country), your date of birth, data relating to interactions with our digital initiatives (websites, social media). It is optional to provide your personal data for the aforementioned purposes of marketing and any refusal to do so shall have no effect on your registration with the website. 


A.Picci processes your personal data with or without the aid of electronic instruments, based on logic and procedures that are consistent with the purposes indicated below and in accordance with the Regulations, including the confidentiality and security terms. You may provide the data when registering with the website, making purchases when visiting our shop, or when you interact with our digital initiatives (websites, social media). In accordance with the Regulations, the personal data concerning you that is acquired from you in each instance or from authorized third parties is used to update and correct the information that was previously collected. A.Picci processes your personal data based on the following criteria of legitimacy:

  •          Your consent
  •          A.Picci’s legitimate interest in performing its activity;
  •          the performance of a specific request from you ;
  •          the fulfilment of legal obligations


The personal data is accessible to our duly authorized personnel based on criteria of need and is communicated to third parties in the following cases: 
(i) when the communication is required by law and applicable regulations with respect to legitimate third parties who receive the data, such as public entities and authorities for the respective institutional purposes;
(ii) communication to third parties in case of extraordinary operations.
Your personal data is also shared with our service providers, e.g. for services of a technical and organizational nature which are functional for the purposes indicated above, such as independent associates, including partners, e.g. companies that manage our website, accountants, shippers, etc. We provide these parties with the data needed to perform the services agreed to and they act as Data Processors, based on the instructions they receive from A.Picci. A.Picci does not disclose your data to third parties for them to be able to use it for their own marketing or profiling purposes. 


The personal data processed to respond to a specific request from you is kept for the time needed to perform the requested service. For the purposes of marketing, the data is kept for the period of time that is strictly necessary to achieve the aforementioned purposes, within the limits granted by the Regulations. In particular, your data will be processed for a period of  24 months for marketing purposes. You may request that your data be deleted for such purposes and oppose the processing of data for marketing purposes at any time. 


The Data Controller is A.Picci, with registered office at Via Vittorio Emanuele II 54, 22100 Como, Italy. The Data Protection Officer is domiciled at the registered office of the Controller and may be contacted at the following email address:


You may contact A.Picci in its capacity as Data Controller or the Data Protection Officer at the addresses indicated above for an updated list of our data processors (i.e. our service providers), the parties to whom the data is disclosed and to exercise your rights per Art. 15 et seq. of the Regulations at any time; to obtain confirmation of whether or not your data exists, to check its content, source, accuracy, to request that it be supplemented, updated, corrected, deleted, anonymized, to request that it be transferred, that processing be limited, to oppose processing for legitimate reasons, e.g. opposing marketing activities, or to submit a claim to the Supervisory Authority (the Personal Data Protection Authority).